PPC or pay-per-click selling is that the method of advertising within the paid ads section of Google or different search engines’ SERPs (search engine results page). because the name suggests, you only pay once somebody clicks on your ad and is LED to the landing page you pre-set because the destination for them.
Pay-Per-Click (PPC) management is that the method of overseeing and managing a company's PPC ad pay. This usually ways and ad buys whereas minimizing the general expenditure. This may be done by the e-merchant or vender themselves, or an ardent specialist company could also be employed to manage PPC buys on their behalf.